Key learning
Sales Leader · Speaker · Problem Solver
Solving Hard Problems.
Building Winning Teams.
Technology sales leader at Salesforce. Speaker. Creator of the Cube Method.
My Why
My Why
I believe every hard problem has a solution — and that the best leaders teach others to find it.
I studied philosophy and psychology at the University of Toronto because I wanted to understand how people think, argue and decide. Twenty-eight years of enterprise sales later, that curiosity still drives me: my résumé says technology sales, but my life is about building the relationships and partnerships required to achieve seemingly impossible goals. The Rubik’s Cube taught me that progress sometimes looks like going backwards — and that anyone can solve something hard once they learn the right moves. Helping people discover that for themselves is why I lead, and why I teach.
Career
Six faces. One solved cube.
Like a Rubik’s Cube, a career gets solved one face at a time. Fifteen stops, six chapters — each with a lesson I still use every day.
Impact
What I’m Most Proud Of
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8×
President’s Club winner across SAS, Google Cloud and beyond.
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128%
Team quota attainment — top Canadian result at Google Cloud.
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25+
Sellers developed and promoted into leadership roles.
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43,000+
People reached by the Thing About Hard Problems masterclass.
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Ernő Rubik
The inventor of the Cube endorses the Cube Method.
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World Record
Guinness World Records title holder with the Googler Orchestra (2023).
Cube Lessons
What the Cube Teaches You About Real Life
A Rubik’s Cube has 43 quintillion possible combinations — and every one of them can be solved in 20 moves or fewer. The same principles that solve the cube help you solve the hard problems in work and life.
Explore the lessons at cubelessons.com →Scrambled. Press “Solve it” to watch it come together.
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01
Break it into its smallest pieces
54 stickers look overwhelming. But there are only three kinds of piece: 6 centers, 12 edges and 8 corners. Find what the pieces have in common, and what makes each one unique.
Name the parts of your problem before you try to fix it. Most “huge” problems are a few repeating patterns.
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02
Centers never move
Turn any face and its center stays where it is. The center tells you where every other piece has to go. It is your fundamental truth.
Find the non-negotiables: the budget, the deadline, your values. Work around them instead of fighting them.
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03
Edges first. Corners later.
When you work on edges, ignore the corners. When you work on corners, ignore the edges. Trying to fix both at once is how beginners get stuck.
Secure the connective work first. The flashy, many-sided piece can wait until its moment.
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04
Layer by layer
Solve the first layer as your foundation, then the middle, then the top. Each layer is built on the one beneath it, and you never have to undo it.
Trying to operate at layer three before layer one is done leads to chaos. Build from the foundation up.
“The harder the problem, the happier you are to beat it. It proves your capability and makes you brave enough to take on the next one, and that is how progress happens.”
- 13,800+ members in the Google Cube Club Emmy founded
- 43,000+ people reached by the masterclass
- 50 years of the Cube celebrated with Ernő Rubik at Talks at Google
Speaking
Keynotes that move rooms — and numbers.
High energy, hands-on and practical. Audiences leave with a cube in their hands and a method in their heads.
Speaker reel
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Keynote 01
Solving Hard Problems
The Cube Method live: a hands-on session where every attendee learns to think in layers, algorithms and small wins — and solves a real Rubik’s Cube.
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Keynote 02
Leading High-Performance Sales Teams
Lessons from 28 years and multiple President’s Clubs: how to coach, forecast and build a culture where winning is repeatable.
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Keynote 03
AI & the Future of Customer Engagement
What Data Cloud, Agentforce and generative AI really change for marketers and sellers — and what stays deeply human.
Featured at
- Talks at Google
- Google Cloud
- Salesforce
- Guinness World Records
- Questrade
- SADA
Testimonials
What leaders, partners and teams say
“Emmanuel is easily in the top 5 sales people I have ever worked with. He brings a very unique and refreshing approach to customer engagement… My team just loves working with Emmanuel, and we are all masters of the Rubik’s Cube now too.”
President & CEO, StrataPrime Solutions
Things I’m Working On
Projects beyond the stage.
The playbooks, lessons and communities I’m building. Each one turns what I’ve learned into something you can use.
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Sales coaching
Assume The Deal
Walk in like the deal is already yours. A four-step enterprise sales playbook and the team-based Sales Ninja certification (White, Blue and Black belts).
assumethedeal.com -
Masterclass & cube lessons
Thing About Hard Problems
Every hard problem has pieces. Learn to solve the Rubik’s Cube in seven stages, then use the same method on stalled deals, money decisions and tough conversations.
thingabouthardproblems.com · cubelessons.com
Contact
Let’s solve something hard together.
Keynotes, workshops, advisory or a career conversation — tell me what you’re working on and I’ll get back to you.
- emmypacheco@gmail.com
- linkedin.com/in/emmanuelpacheco
- Greater Toronto Area, Canada