Key learning
Keynote Speaker · Sales Leadership Coach · Problem Solver
Solving Hard Problems.
Building Winning Teams.
Keynotes, workshops and coaching from a 28-year technology sales leader at Salesforce and the creator of the Cube Method. Now booking events and coaching clients.
My Why
My Why
I believe every hard problem has a solution — and that the best leaders teach others to find it.
I studied philosophy and psychology at the University of Toronto because I wanted to understand how people think, argue and decide. Twenty-eight years of enterprise sales later, that curiosity still drives me: my résumé says technology sales, but my life is about building the relationships and partnerships required to achieve seemingly impossible goals. The Rubik’s Cube taught me that progress sometimes looks like going backwards — and that anyone can solve something hard once they learn the right moves. Helping people discover that for themselves is why I lead, and why I teach.
Career
Six faces. One solved cube.
Like a Rubik’s Cube, a career gets solved one face at a time. Fifteen stops, six chapters — each with a lesson I still use every day.
Impact
What I’m Most Proud Of
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8×
President’s Club winner across SAS, Google Cloud and beyond.
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128%
Team quota attainment — top Canadian result at Google Cloud.
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25+
Sellers developed and promoted into leadership roles.
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43,000+
People reached by the Thing About Hard Problems masterclass.
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Ernő Rubik
The inventor of the Cube endorses the Cube Method.
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World Record
Guinness World Records title holder with the Googler Orchestra (2023).
Cube Lessons
What the Cube Teaches You About Real Life
A Rubik’s Cube has 43 quintillion possible combinations — and every one of them can be solved in 20 moves or fewer. The same principles that solve the cube help you solve the hard problems in work and life.
Explore the lessons at cubelessons.com →Scrambled. Press “Solve it” to watch it come together.
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01
Break it into its smallest pieces
54 stickers look overwhelming. But there are only three kinds of piece: 6 centers, 12 edges and 8 corners. Find what the pieces have in common, and what makes each one unique.
Name the parts of your problem before you try to fix it. Most “huge” problems are a few repeating patterns.
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02
Centers never move
Turn any face and its center stays where it is. The center tells you where every other piece has to go. It is your fundamental truth.
Find the non-negotiables: the budget, the deadline, your values. Work around them instead of fighting them.
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03
Edges first. Corners later.
When you work on edges, ignore the corners. When you work on corners, ignore the edges. Trying to fix both at once is how beginners get stuck.
Secure the connective work first. The flashy, many-sided piece can wait until its moment.
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04
Layer by layer
Solve the first layer as your foundation, then the middle, then the top. Each layer is built on the one beneath it, and you never have to undo it.
Trying to operate at layer three before layer one is done leads to chaos. Build from the foundation up.
“The harder the problem, the happier you are to beat it. It proves your capability and makes you brave enough to take on the next one, and that is how progress happens.”
- 13,800+ members in the Google Cube Club Emmy founded
- 43,000+ people reached by the masterclass
- 50 years of the Cube celebrated with Ernő Rubik at Talks at Google
Speaking
Keynotes that move rooms — and numbers.
High energy, hands-on and practical. Audiences leave with a cube in their hands and a method in their heads.
Speaker reel
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Keynote 01
Solving Hard Problems
The Cube Method live: a hands-on session where every attendee learns to think in layers, algorithms and small wins — and solves a real Rubik’s Cube.
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Keynote 02
Leading High-Performance Sales Teams
Lessons from 28 years and multiple President’s Clubs: how to coach, forecast and build a culture where winning is repeatable.
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Keynote 03
AI & the Future of Customer Engagement
What Data Cloud, Agentforce and generative AI really change for marketers and sellers — and what stays deeply human.
Featured at
- Talks at Google
- Google Cloud
- Salesforce
- Guinness World Records
- Questrade
- SADA
For event planners
Everything you need to say yes.
- Keynotes of 30–60 minutes or half-day workshops
- In person across North America and beyond, or virtual
- Talks tailored to your audience, industry and theme
- Ready-to-use bios, headshots and an MC introduction
Coaching
Coaching for sellers and the leaders who build them.
28 years of quota, President’s Clubs and team building, turned into coaching you can put to work on Monday.
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1:1
Sales Leadership Coaching
Private coaching for first-line managers, directors and VPs. We work on forecasting, deal reviews, hiring, coaching your reps and leading through change.
- For new and growing sales leaders
- Recurring sessions, virtual
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Teams
Assume The Deal: Sales Ninja Certification
A four-step enterprise sales playbook delivered as a team program, with White, Blue and Black belt certification so you can see progress in the pipeline.
- For sales teams and enablement leaders
- Multi-week program, in person or virtual
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Workshop
The Cube Method Masterclass
A hands-on half day for leadership teams and offsites. Everyone solves a real Rubik’s Cube, then uses the same method on a stalled deal or a problem the business is facing.
- For leadership teams, offsites and kickoffs
- From 10 people to thousands
Testimonials
What leaders, partners and teams say
“Emmanuel is easily in the top 5 sales people I have ever worked with. He brings a very unique and refreshing approach to customer engagement… My team just loves working with Emmanuel, and we are all masters of the Rubik’s Cube now too.”
President & CEO, StrataPrime Solutions
Things I’m Working On
Projects beyond the stage.
The playbooks, lessons and communities I’m building. Each one turns what I’ve learned into something you can use.
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Sales coaching
Assume The Deal
Walk in like the deal is already yours. A four-step enterprise sales playbook and the team-based Sales Ninja certification (White, Blue and Black belts).
assumethedeal.com -
Masterclass & cube lessons
Thing About Hard Problems
Every hard problem has pieces. Learn to solve the Rubik’s Cube in seven stages, then use the same method on stalled deals, money decisions and tough conversations.
thingabouthardproblems.com · cubelessons.com
FAQ
Questions event planners and leaders ask
Does Emmy speak in person, virtually, or both?
Both. Emmy is based in the Greater Toronto Area and travels for in-person keynotes and workshops across North America and internationally. Virtual sessions are just as interactive, and he has run live cube workshops for remote audiences.
Can the keynote be tailored to our event?
Yes. Every talk starts with a short call about your audience, theme and goals. Stories, examples and takeaways are adjusted for your industry, whether that’s a sales kickoff, a leadership offsite, a customer conference or an employee resource group.
Do attendees really solve a Rubik’s Cube?
In the Cube Method masterclass, yes. Most people have never solved one, and that’s the point: it shows in under an hour that a “hard” problem becomes manageable once you learn the right moves. Cubes for attendees can be arranged as part of the booking.
What does coaching look like?
1:1 coaching is a series of recurring virtual sessions built around your real pipeline, team and goals. Team coaching runs through the Assume The Deal Sales Ninja certification, so progress is measured in belts and in deals.
How far in advance should we book, and what are the fees?
Booking two to three months ahead gives the best chance of getting your date, but shorter notice is often possible. Fees depend on format, length, location and audience. Send a few details through the form below and you’ll get availability and a quote.
Contact
Let’s solve something hard together.
Booking a keynote, planning a workshop or looking for a coach? Share a few details and I’ll reply with availability and next steps, usually within two business days.
- emmypacheco@gmail.com
- linkedin.com/in/emmanuelpacheco
- Greater Toronto Area, Canada